Edward A. David

Last weekend, Claire and I joined Darryl Morris on Times Radio to discuss a fascinating trend: a reported rise in Bible sales in the UK, attributed to Gen Z. The conversation was sparked by a recent Times article highlighting this unexpected surge in interest. But what does it really mean?

On air, we unpacked a key paradox: while institutional religious affiliation continues to decline (at least in parts of the West), spiritual curiosity is thriving. More and more young people describe themselves as “spiritual but not religious.” This shift signals a move away from traditional structures and toward fluid, identity-driven spirituality—one that’s deeply personal, often eclectic, and interwoven with social and cultural influences.

We also delved into our Gen Z Role Models project, which explores the figures young people turn to for religious and spiritual guidance today. Unlike past generations, their role models aren’t necessarily clergy or religious leaders; instead, they include academics, influencers, and generally anyone who embodies religious and spiritual values in an authentic way.

What does all this tell us? That Gen Z’s approach to spirituality is evolving. They may be disengaging from traditional institutions, but they’re far from disengaged in the search for meaning, belonging, and ethical purpose. Whether it’s through meditation, social justice movements, or even picking up a Bible, they are actively shaping what faith and spirituality look like in the 21st century.

You can listen to our full conversation with Darryl Morris on Times Radio for free at this link. We join the discussion at 1 hour and 38 minutes in—tune in and let us know your thoughts!